Rare content and creativity: a combination leading to stock success!
Author : NEKTARSTOCK
Date : 2019-11-16 08:51:30
Category : Helpful Tips
We were so excited about the success of one of our contributor's files, that we had to share some info and ideas with you! Read on for some tips on what to shoot to succeed.
Recently we’ve had some success with a video file capturing a real-time skyscraper demolition explosion. When I first saw the file I knew that it would do well from the start. Just imagine how well this kind of content can be implemented in news and film media. So the reasoning behind my thought was that the demand would be high, the shot so awesome, and with such a rarely occurring event, my competition would be relatively low.
The fact of the matter is that the stock media market is very competitive and the other files that are uploaded, your competition, in brief, have no expiry date. So the collections in stock media libraries keep growing and growing.
So what can you do as a creator to stay competitive? How do you stay atop the surface amidst the ever-rising volume of content?
You have to be unique and highly creative. Sounds like a truism right? Well in stock media, it couldn't possibly be more important. It’s a fact that we can’t stop repeating to ourselves every time we do a shoot. So even if you’re not filming a once-in-a-lifetime event, you can push your one-of-a-kind creativity to make your work stand out.
Everything has already been filmed, well almost everything. Now success will depend on how it has been filmed, and eventually, how much it has been filmed. If you are to stay competitive, you need to be as unique as possible while shooting content that is not as easily obtainable. So shots from outer space will be successful but have no worries, we need not go that far yet, planet Earth still has plenty to offer .
So back to our skyscraper detonation! Yes, it sells, and it will sell because it's not every day that we can get our hands on such content. When you do have the opportunity to film a rare event, you should, and you should do so with the utmost creativity. Keeping this in mind is another step to a successful stock (media) career.
Tips on what to shoot
- Rare or once in a lifetime events ( like our building detonation )
- Remote locations
- Use filming techniques like stop motion and time lapse
- Drone shots
- BE CREATIVE and have fun!
Helpful tips and ideas: